Okaaaayyyyy, before we begin to compare these two multi billion dollar companies, let’s take it back to the where it all started. 

INSTAGRAM: Started in 2010 by Kevin Systrom and Mike Krieger, and it was a 13-person company #imagine. Fast forward to April 9, 2012 they sold their company to competitor Facebook for $1 billion. $300 million in cash and the rest in Facebook stock. #BallerStatus. 

SNAPCHAT: Started in September 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. However annnnddd of course, Facebook reached out to buy the photo and video sharing app for $3 billion dollars in cash. #sweating. But they got turned down. 

Fast forward August 2nd 2016, Instagram introduced its own very Instagram Stories, which is exactly the same concept introduced by Snapchat. Now I’m pretty sure Snapchat was looking at Instagram like this when they heard of the new update 

Anyway, so far Instagram’s stories hasn’t affected Snapchat’s user stats. Snapchat clocks in 10 billion views per day and 100 million people use the free encrypted messaging app every month. 

Here are some differences and similarities between Instagram stories and Snapchat. 


  • Video up to 15 seconds 
  • Videos and photos disappear after 24 hours 
  • See who viewed your stories 
  • Privacy options on who can view your stories 
  • Send stories to individual friends 
  • Colourful video captions
  • Upload Photos from camera roll to stories (only photos within 2 weeks)
  • Boomerang, mentions and Links. 


  • Video up to 10 seconds 
  • Video effects ; slow-mo, fast, super fast and reverse 
  • Geo filters for every where in the world 
  • See who viewed your stories 
  • See who screenshot your stories 
  • Free messaging app 
  • Mention stories via message 
  • Messages disappear if not saved. 
  • Video calling 
  • Phone calling 
  • Stories disappear after 24 hours 
  • Privacy options on who can view your stories 
  • People add you by username, Phone number or ghost codes
  • Send stories and friends stories to individual friends. 
  • Play music while recording 
  • Face filters 
  • Life face filters 
  • Upload any photo from camera roll to stories 
  • Bring texts and emojis to life 
  • Snapchat Stickers 
  • Bitmoji : create your own unique avatar 
  • Save snap stories to Memories 

Phew!… now in case you’re wondering why Instagram or Facebook hasn’t been able to kick snapchat out of the game yet, it’s because they just can’t right now lol. Not until they beat every single feature on the app. 

With that being said you should add me on snapchat, just screen shot this code below and add me via snap code: see ya there!.